Artist To Watch – Zinero (Memphis, TN)

1. What’s your stage name?


2. Where are you located?

Memphis, TN

3. What first got you into music?

I remember getting my first drum set at the age of two. It’s safe to say that it made an impact on me and started me on my journey of doing music.

4. Who inspired you to make music?

Being around my father who sings and being around my uncle who raps, they really inspired me to take a shot at it.

5. What’s your definition of a rising star? What does it mean to you?

My definition of a rising star is an underground artist that is coming in the industry making an impact. Being a rising artist is about building your name and your brand. It’s introducing to the world what you represent..

6. Explain a time where you faced a challenge or roadblock in your career and how you faced it.

It was a point in time where I was debating on pursuing the music career when I graduated high school. I love what I do and I lose track of time every-time I recorded a song or made a track. I was stuck between doing what I wanted to do in life or just focusing on another career path. I faced the challenge by always coming back to the music. I never give up on what I believe in so that really helped me overcome my doubts and push forward.

7. Who would you most like to collaborate with?

I’ll want to collaborate with Drake. That’s my top pick but it’s many more.

8. What albums did you grow up listening to?

I’ve listened to albums like Mista Don’t Play by Project Pat, The Most Unknown and the Unbreakables by 3-6 Mafia, Chronic by Dr.Dre, Get Rich or Die Trying by 50 Cent, The Carter 1-3 by Lil Wayne, Emotional by Carl Thomas, The Mark of the Beast and The Mack by Willie Hutch and many more but to just name a few albums, those were my favorites that I heard growing up.

9. What is one message you would give to your fans?

I’m here to inspire and I’m here to have fun and show that the things I am doing and trying to accomplish can be motivation to them and show them that anything is possible.

10. What is the most useless talent you have?

I’ll have to say none because everything I do balances me out as a person.

11. What would you be doing right now, if it wasn’t for your music career?

I would be a graphic designer or a computer engineer.

12. Where have you performed? Explain one of your favorite and least favorite show performances?

I’ve done showcases in Memphis. My favorite performance was at this showcase called “Bando Beans” which was hosted by Carlos Beans. That was the best performance I ever did locally and gave me a real eye opener. I wouldn’t say I have a least favorite one because they all shaped me and gave me the experience that I needed.

13. What are your suggestions for the newcomers?

My suggestions are to build a team around them. Develop a plan and push for it. Come into the industry with something to offer and don’t be afraid of rejections. You have to go through the bad to get to the good. Consider your loses as lessons and move accordingly.

14. Why do you choose to be independent?

I want to own my work. I want to be in control of what I do. I’ll like to seek advice and learn from others. I’ll consider signing to open up doors that the independent route can’t but it’ll have to be right. I look for the opportunity more than money because money comes and goes but the opportunities can set you up for a lifetime.

15. If you could change anything about the industry, what would it be?

I wouldn’t change anything about it because honestly everything about the industry shapes an artist from the decisions to the creativity in the music.

16. What’s next for you?

A lot of music is coming from me. EP’s, mixtapes and more. I’ll just say expect the unexpected.