Rappers and singers alike are constantly trying to push out content to stay relevant in the busy modern music industry. On top of that, the process of sampling is more difficult than ever in the streaming era. With many hoops to jump through to clear such a sample without the track getting taken down, it’s become a hassle to freely release music at the leisure of no safeguards. Nowadays, it has become extremely efficient for artists to resort to implementing “loops” in their music. A “loop” is a snippet of music that’s been completely made from scratch that’s taken as the beginning step to a beat.
“Loopmakers” that dedicate their time to this process will create these and send them to more well-known producers that will improve or implement them in an artist’s track, as the loop maker hopes to see some form of potential discovery. It’s become an extremely relevant method and topic over the past few years, but is it where an artist should go creatively? There are certain steps in the process of looping that can help them decide if this is the best process for them.
Most music from popular artists that have many producers credited on a single track often implement loops in their music. Take “SICKO MODE” by Travis Scott for example, as the track has five credited producers according to Genius. Obviously, creating the basic aspects of the beat from scratch can be the hardest part of the process, so it makes sense for the artist or producer to collaborate with a loop maker on this step, and taking it forward in their creative direction.
If short on time, the process of outsourcing to a loop makes complete sense. It’s fast, easy, and the well-known beatmaker that’s creating the track is only giving up a small portion of the credit to someone that hopes to see fame someday as well. If an artist or producer also happens to be struggling with “writer’s block” for building their beat, this can a great way to get the ball rolling.
However, this can be a dangerous process as music will begin to sound extremely similar to one another if the same loops or similar loops are used over and over. When an audience consumers similar music constantly, they begin to get worn out and yearn to seek something new and refreshing. Also, this could keep the artist from standing out from their peers and they may blend in with others that use similar-sounding loops and beats. When using a loop, it’s key to ensure that it doesn’t sound extremely bland or common, as the beat needs to sound unique and infectious to the listener.
If an artist has the time and a passion for creativity, it may be best for them to stay away from using loops in their content. However, if they wish to collaborate, save time and energy (that can be focused on writing or performing), or are struggling with the beginning steps of creating a track, this process is most definitely encouraged for them.
Looping isn’t something that should discourage artists from their creative process, as its simply outsourcing a small part of the song’s creation that could improve efficiency. The situation varies from artist to artist, but each must be more than willing to test out the waters and try something new that could prepare them for a launch into the spotlight of superstardom.