Independently MAJOR.

Over 200+ artists and music-centric brands served.

Who We Are

RSG Agency, a subsidiary of The Rising Star Group, is an award-winning boutique Digital Marketing Agency dedicated to developing and cultivating new fan and customer bases through organic reach and a combination of human expertise and cutting-edge AI technologies.

Renowned for its innovative approach and strategies, RSG Agency has garnered acclaim, securing an "Honorable Mention" for the "Best of Georgia Digital Marketing Firm 2023" awarded by the Georgia Business Journal.

Under the guidance of marketing maven Dasha Ware, RSG Agency serves as a launching pad. Our primary goal is to foster the advancement and triumph of artists and music-centric brands.

We provide unwavering support and assistance to emerging artists and music-centric brands in establishing a robust online presence through strategic data-driven focused programs and campaigns that deliver tangible results. Our approach aims to enhance marketability, fan acquisition, and target audience definition and engagement.

In addition to our primary focus on artist and brand development, we also offer a comprehensive suite of services to artists and musicians. This includes expertise in publishing, distribution, and brand partnerships, enhancing our commitment to providing end-to-end solutions.

“Our mission is to redefine the landscape of digital marketing through a blend of human ingenuity and advanced AI technologies. “

At RSG Agency, we are not just a digital marketing agency; we are the architects of digital brilliance, shaping the future of brand engagement and growth.

 

Our History

Since 2012, RSG Agency has been dedicated to utilizing impactful marketing strategies and serving as an incubator for artists and music-centric brands to shape and influence culture.

“Our goal is to build the foundation for lasting, meaningful, multifaceted careers, and success stories for our clients.”

We have a demonstrated history of excelling in the development and implementation of successful marketing strategies for leading industry brands like Rap Snacks, FUBU, and Reebok. Our expertise extends to collaborating with acclaimed Grammy winning and platinum recording artists, such as Master P, Nicki Minaj, Meek Mill, Lil Mo, 21 Savage, Waka Flocka Flame, and numerous other influential figures in the music industry.

Since 2017, RSG Agency has expanded its services to cater to the independent market, focusing on emerging talent and music-centric brands.

Throughout its history, RSG Agency has consistently gained acclaim as one of the leading Social Media Influencers in Atlanta, earning a spot in the prestigious Top 5. Our dedication and hard work have resulted in an impressive achievement of over 11 million catalog streams and the release of an extensive catalogue of 200+ records.

Entering 2024, RSG Agency thrives, cementing marketing monetization partnerships with major platforms including Amazon Prime, Apple TV, VUDU, and Fandango, particularly focusing on film distribution.

Empowering artists and music-centric brands to distinguish their unique identity.

As Featured In

Recognized globally, RSG Agency has garnered acclaim as an award-winning digital agency, earning features in prominent media outlets worldwide.

Plus more!

 

Label Partners

Throughout the years, we have fostered robust relationships in the realms of music, TV, and film, successfully obtaining numerous agreements on behalf of our clients.

 

Plus more!

 

Past Clients


Every artist and brand seeks a strategic partner to help them excel, surpass their competitors, and provide unwavering support. We understand the importance of nurturing emerging talent from the start of their journey, while also guiding brands on how to rejuvenate their presence and stay culturally relevant. By arming them with the necessary tools and knowledge, we empower them to negotiate with confidence and seamlessly transition into new realms of success.

 

Plus more!

Results-driven membership based platform offering artist programs and education covering every facet of the music business.

From formulating your business and navigating marketing challenges to legal aspects, analyzing your music data, being profitable and much more!

What Clients Are Saying…

  • Rap Snacks, Inc.

    “The Rising Star Group is a vibrant company dedicated to elevating the music culture through innovative strategy. For over 10 years, RSG has been a dedicated partner to Rap Snacks in managing our social media and music platform to ensure our brand stays relevant and connects to the culture. With RSG, we have not missed a beat and our brand continues to grow from the constant contributions that this team has made. The opportunities are limitless in this partnership and because of this, we have been able to expand our reach to millions of fans.”

    - Taylor D. McCain | COO, Rap Snacks, Inc.

  • Sentric Music/Tunecore

    “I truly enjoyed working with the beautiful and talented Dasha Ware and her company! The important thing about Dasha is that she comes through. Her service was very much needed and she delivered amazing work for me and my team! Would definitely hire her again and I suggest you do the same if you looking for great work!”

    - Kebu Commissiong | Music Director, Sentric Music/Tunecore

  • Lil Mo | Platinum Recording Artist

    “I had a time sensitive turn around for my bio and PR packaging for a major event. I was scrambling and literally reached out to Dasha, like sis I need you SOS!! Within 24 hours, when I say she came through!! She came through. Even had info in my bio that I did NOT even know about myself. I am forever grateful!! FORREAL”

    - Lil Mo | Platinum Recording Artist, TV Personality

  • Drumma Boy

    “If u ever working on a group project Dasha is someone u want on your team!“

    - Drumma Boy | Grammy Award Winning Record Producer, Drum Squad Records

  • RadioPushers TV

    “This company is dope. They offer real artist development which fuels real results! Great opportunity!”

    - The Millennial General | Journalist, RADIOPUSHERS TV

  • Mecca Made Entertainment

    “Great experience working with them, they truly work with artist they believe in. We worked with them on a campaign for my artist lead single and they assisted us and surpassing 100k streams organically. Highly recommend!”

    - Stige The GOAT | Artist & Label Owner, Mecca Made Ent.

Start your music career while in college

The #1 student organization for aspiring music industry professionals; creating opportunities for college students to use their passion to fund their education.

 FAQs

 

  • For consideration, all music makers and brands are prescreened through our discovery process. Our evaluation method examines the artist or brand from every angle.

  • Yes, we work with major and emerging artists.

  • RSG Agency partners with music-friendly brands, spanning Music and Entertainment, Food and Beverage, and E-commerce and Retail industries. We specialize in connecting these brands with influential recording artists and entertainers for impactful product endorsements, driving online growth.

  • We believe that our best work is done while serving our existing clients. However, RSG Agency does open for new clients from time to time. We encourage you to express interest by completing an artist profile here

  • No, we’re a full-service digital marketing and label services agency focused on artist & brand development. We do offer artist development deals, which we assist artists in shopping deals like; record deals, publishing, production, endorsements, etc.

  • Yes.

  • RSG Agency and Radio Pushers have joined forces to introduce a groundbreaking rollout development platform designed to assist emerging artists in establishing their online brand. Through this innovative and highly dynamic platform, new artists can lay a solid foundation to begin cultivating their presence in the digital landscape.

    As a subsidiary of RSG Agency, Radio Pushers holds a prominent position in the industry, providing exceptional growth and monetization services across various platforms such as Spotify, YouTube, TikTok, Apple Music, Instagram, and Twitter.

  • The #1 student organization for aspiring music industry professionals; creating opportunities for college students to use their passion to fund their education. Students gain real world experience by helping to create an authentic community for music entrepreneurship on their campus. Learn more here

  • Currently NCEG chapters are based in Atlanta, GA. Georgia State University, Kennesaw State University, Georgia Institute of Technology, Atlanta University Center, and Emory University. NCEG will open more chapter in various states late 2022.

Work With Us.

 

We believe in quality over quantity.

All musicians and brands undergo a thorough prescreening process for consideration. Our evaluation method encompasses a comprehensive assessment of the artist or brand from various perspectives.

Additionally, we diligently identify potential and conduct evaluations of streaming engagement and social media interactions. Our analysis models and tools are specifically designed to provide a holistic view of the artist's present status and projected outcomes.

While our primary focus remains on serving our existing clients, we do occasionally welcome new clients. If you're interested, we encourage you to express your interest by requesting a ‘Discovery Call’ meeting using the link provided below.