Over 200+ artists and music-centric brands served.

We Know What You Need To Grow Your Audience!

We’re an award-winning digital marketing service provider that assist emerging artists and music-centric brands in establishing a robust online presence through strategic data-driven focused programs and campaigns that deliver tangible results. Our approach aims to enhance marketability, fan acquisition, and target audience definition and engagement.

Artist Services

In addition to our primary focus on artist and brand development, we also offer a comprehensive suite of services to artists and musicians.

This includes expertise in publishing, distribution, and brand partnerships, enhancing our commitment to providing end-to-end solutions.

  • Consultative Support:

    We provide personalized consulting to guide emerging artists through the complexities of the music industry. From navigating distribution channels to optimizing digital presence, our team offers strategic insights tailored to each artist's unique goals.

    Artists can also gain access to our network of major labels for pitch meetings and partnerships. Only available to artists that meet the necessary qualifications.

    Evaluation Analysis:

    We craft a detailed Visual brand Analysis that illustrates our team thoughts and recommendations on your brand.

    Brand Development:

    We specialize in crafting a unique and compelling brand identity for artists. This includes creating a distinctive visual style, defining brand messaging, and establishing a memorable online presence. Our goal is to help artists stand out in a crowded market and connect with their target audience.

    To learn more about this program, request a meeting here

  • We provide your brand with a robust online presence and a dedicated community. We employ strategic methods to attract, engage, and retain fans who not only love your products but also become brand advocates.

    Social Media Engagement:

    Leveraging the power of social platforms, we create compelling content to captivate your audience. Through targeted campaigns and interactive posts, we foster a sense of community around your brand, encouraging fans to share their experiences and recommendations.

    Fan Expansion:

    We’re dedicated to developing and cultivating new fans and customer bases through organic reach and a combination of human and cutting-edge AI technologies.

    Content Creation and Distribution:

    Engaging content is key to attracting and retaining fans. Our team develops shareable content that showcases your brand's personality, values, and offerings. We ensure consistent delivery across various digital channels to maximize reach.

    Innovative Marketing Strategies:

    Staying ahead of the curve, we implement cutting-edge marketing strategies to keep your brand relevant and appealing. This includes leveraging digital platforms for promotions, contests, and collaborations to incentivize fan participation and growth.

  • Simplifying the release process, we provide a well-organized release schedule, streamline pre- and post-release activities for optimization, and offer assistance with music distribution, all aimed at maximizing the impact of your music releases.

    Our dedication and hard work have resulted in an impressive achievement of over 11 million catalog streams and the release of an extensive catalogue of 200+ records.

  • An artist growing their Spotify Music Profile Catalog is vital to sustaining your position in the music ecosystem. All tracks and content is channeled through Spotify Studio Ads, meticulously tailored by our team to cater to specific regions, similar artist profiles, and listener preferences. These Spotify Studio Ads comprise an artist image and a sample audio snippet of your track.

  • The use of artificial intelligence is rapidly spreading throughout the digital marketing industry, particularly in the realm of social media, which includes platforms like Instagram. There are numerous ways in which AI can enhance your Instagram strategy, from assisting in the identification of optimal hashtags to providing insights into content performance.

    Our social media growth and engagement team harnesses the power of 'Artificial Intelligence' to organically boost Instagram followers. Our social media team implements a range of strategies to expand the audience of artists on Instagram.

    To learn more about this program, request a meeting here

  • Artists receive access to our exclusive IG portal. Curated Instagram users are uploaded to a digital spreadsheet accessible from a mobile phone or laptop computer. Our research team handpicks each user.

    Artists will have access to each IG user's name, number of followers, status, and a URL link to their profile. To learn more about this program, request a meeting here

  • We create strategic customized radio campaign for project releasing releasing, connecting releases with over 25+ FM radio stations. Request a meeting to learn more.

  • In order to uphold the integrity of your brand's reputation, it is essential to craft narratives rooted in real-life events. We take this responsibility seriously by enlisting a journalist verified through Muck Rack to create editorial articles tailored to your preferences.

    We craft editorials to reflect artists unique identity and secure through an online publication indexed by Google.

    Our extensive network includes strong connections with over 100 Google and Apple News publications. We proactively present artists profiles to the most fitting media outlets, guaranteeing that the artist receive the highest possible visibility.

  • Handle all your Publishing Administration through RSG Agency - Sign up here

    We also offer music distribution services. To learn more about our distribution services, request a meeting here

  • Take advantage of our monthly mentoring program. In this program artists get access to our Founder, Dasha Ware for 30min coaching call twice a month.

    As a recording artist, you are not only a creative individual but also a business entity. Your music is your product, and you operate in an industry that revolves around entertainment, performance, and commercial success.

    Understanding and embracing the business aspects of being a recording artist is crucial for long-term success. It allows you to make informed decisions, protect your rights, and maximize your artistic and financial potential.

    During this program you will be gift a detailed visual brand analysis that will illustrate our team thoughts and recommendations on your brand. You will also learn how to navigate through the industry and make best decisions to build a sustainable career.

Brand Highlight

From 2010 to 2022, RSG Agency played a pivotal role in overseeing Rap Snacks' development and digital strategy, enabling its expansion from local Atlanta convenience stores to an impressive network of over 1,000 stores, including prominent retailers like Walmart, Krogers, Sams, Big Lots, Spencer's, and numerous others.

Music-Centric Brands

We have a proven track record of successfully developing and implementing marketing strategies and brand development for renowned brands such as Rap Snacks, FUBU, Reebok, CONQR, Hip Hop Enquirer, and many others.

  • Digital Brand Development Overview:

    Our digital marketing services encompass comprehensive digital brand development, focusing on increasing brand exposure, enhancing brand reputation, establishing brand authority, and solidifying brand identity.

    Strategic Brand Development Process:

    We strategically guide you through the brand development process, creating a distinct image for your company, products, and services, setting them apart from competitors.

    Comprehensive Brand Development Services:

    Our offerings include logo design, visual elements, brand messaging, and positioning, ensuring a holistic approach to brand development.

    Digital Marketing Integration:

    We seamlessly integrate digital brand development into digital marketing strategies, outlining your business will achieve your goals through online channels such as search engines and social media.

    Customized Branding Solutions:

    Tailoring our services to your client’s needs, we offer a range of branding services, including planning, provision, creation, and placement of branding, research, advertising, and marketing.

    Online Identity and Brand Story:

    We create and promote the online identity and brand story, enhancing your brands digital presence.

  • We provide your brand with a robust online presence and a dedicated community. We employ strategic methods to attract, engage, and retain fans who not only love your products but also become brand advocates.

    Social Media Engagement:

    Leveraging the power of social platforms, we create compelling content to captivate your audience. Through targeted campaigns and interactive posts, we foster a sense of community around your brand, encouraging fans to share their experiences and recommendations.

    Fan Expansion:

    We’re dedicated to developing and cultivating new fans and customer bases through organic reach and a combination of human and cutting-edge AI technologies.

    Content Creation and Distribution:

    Engaging content is key to attracting and retaining fans. Our team develops shareable content that showcases your brand's personality, values, and offerings. We ensure consistent delivery across various digital channels to maximize reach.

    Innovative Marketing Strategies:

    Staying ahead of the curve, we implement cutting-edge marketing strategies to keep your brand relevant and appealing. This includes leveraging digital platforms for promotions, contests, and collaborations to incentivize fan participation and growth.

  • Our advertising solutions are designed to maximize brands online presence and engage their target audience effectively.

    Strategic Campaign Planning:

    We develop data-driven advertising strategies to align with brand goals and target audience, ensuring optimal reach and impact.

    Multi-Channel Advertising:

    From social media platforms to search engines, we deploy targeted advertising across diverse channels to maximize exposure and engagement.

    Creative Ad Design:

    Our expert team crafts visually appealing and compelling advertisements that resonate with a brands identity, leaving a lasting impression on their audience.

    Performance Tracking and Analytics:

    We employ advanced analytics tools to monitor campaign performance, enabling real-time adjustments for optimal results.

  • We elevate brands online presence and boost visibility with our comprehensive SEO services. Our expert team employs strategic techniques to enhance website's ranking on popular search engines, driving organic traffic and maximizing online exposure.

    Keyword Optimization:

    We conduct in-depth keyword research to identify high-performing keywords relevant to the brands industry. By strategically incorporating these keywords into the brands content, we optimize website’s for search engine algorithms, ensuring higher search rankings and increased visibility.

    On-Page and Off-Page SEO:

    Our services encompass both on-page and off-page SEO strategies. We optimize website's structure, content, and meta tags for search engines (on-page), while also building high-quality backlinks and social signals (off-page) to establish your site's authority.

    Analytics and Reporting:

    Stay informed about your website's performance with detailed analytics and reports. Track key metrics, monitor traffic trends, and assess the impact of our SEO efforts on your business goals.

    Continuous Optimization:

    SEO is an evolving process. We continuously refine our strategies based on algorithm updates, industry trends, and performance metrics, ensuring sustained growth in search engine rankings.

  • Our Influencer Campaigns are designed to elevate your brand presence and connect with your target audience. Leveraging the power of influential voices in various niches, we craft strategic partnerships to amplify your brand message and foster authentic engagement.

    Influencer Identification and Selection:

    We identify and collaborate with influencers whose values align with your brand. This ensures genuine partnerships that resonate with your audience, fostering trust and credibility.

    Strategic Campaign Planning:

    Our team develops comprehensive influencer campaign strategies tailored to your brand objectives. From product launches to brand awareness, each campaign is planned for maximum impact.

    Content Creation and Optimization:

    We work closely with influencers to create compelling content that seamlessly integrates your brand message. This content is optimized for various platforms, maximizing reach and engagement.

    Performance Analytics and Reporting:

    Our services include robust analytics to track the performance of influencer campaigns. We provide detailed reports on reach, engagement, and overall impact, enabling data-driven decision-making for future strategies.

    Continuous Brand Monitoring:

    Beyond campaign execution, we monitor ongoing brand mentions and sentiment across social platforms. This proactive approach allows us to adapt strategies in real-time and maintain a positive brand image.

  • The use of artificial intelligence is rapidly spreading throughout the digital marketing industry, particularly in the realm of social media, which includes platforms like Instagram. There are numerous ways in which AI can enhance your Instagram strategy, from assisting in the identification of optimal hashtags to providing insights into content performance.

    Our social media growth and engagement team harnesses the power of 'Artificial Intelligence' to organically boost Instagram followers. Our social media team implements a range of strategies to expand the audience of artists on Instagram.

    To learn more about this program, request a meeting here

  • Brands receive access to our exclusive IG portal. Curated Instagram users are uploaded to a digital spreadsheet accessible from a mobile phone or laptop computer. Our research team handpicks each user.

    Brands will have access to each IG user's name, number of followers, status, and a URL link to their profile. To learn more about this program, request a meeting here

What Clients Are Saying…

  • Rap Snacks, Inc.

    “The Rising Star Group is a vibrant company dedicated to elevating the music culture through innovative strategy. For over 10 years, RSG has been a dedicated partner to Rap Snacks in managing our social media and music platform to ensure our brand stays relevant and connects to the culture. With RSG, we have not missed a beat and our brand continues to grow from the constant contributions that this team has made. The opportunities are limitless in this partnership and because of this, we have been able to expand our reach to millions of fans.”

    - Taylor D. McCain | COO, Rap Snacks, Inc.

  • Sentric Music/Tunecore

    “I truly enjoyed working with the beautiful and talented Dasha Ware and her company! The important thing about Dasha is that she comes through. Her service was very much needed and she delivered amazing work for me and my team! Would definitely hire her again and I suggest you do the same if you looking for great work!”

    - Kebu Commissiong | Music Director, Sentric Music/Tunecore

  • Lil Mo | Platinum Recording Artist

    “I had a time sensitive turn around for my bio and PR packaging for a major event. I was scrambling and literally reached out to Dasha, like sis I need you SOS!! Within 24 hours, when I say she came through!! She came through. Even had info in my bio that I did NOT even know about myself. I am forever grateful!! FORREAL”

    - Lil Mo | Platinum Recording Artist, TV Personality

  • Drumma Boy

    “If u ever working on a group project Dasha is someone u want on your team!“

    - Drumma Boy | Grammy Award Winning Record Producer, Drum Squad Records

  • RadioPushers TV

    “This company is dope. They offer real artist development which fuels real results! Great opportunity!”

    - The Millennial General | Journalist, RADIOPUSHERS TV

  • Mecca Made Entertainment

    “Great experience working with them, they truly work with artist they believe in. We worked with them on a campaign for my artist lead single and they assisted us and surpassing 100k streams organically. Highly recommend!”

    - Stige The GOAT | Artist & Label Owner, Mecca Made Ent.