Dasha Ware: The Executive Turning Music Creators into Global Powerhouses
Quick Stats
Founded RSG Agency: 2012
Headquarters: Atlanta, GA
Key Clients: Rap Snacks, FUBU, Reebok, Meek Mill, Nicki Minaj, 21 Savage, Gucci Mane, Master P, I dO MUSIC 501(3)c, Patchwerk Recording Studios
Awards: Best of Georgia “Honorable Mention” (2023, 2024), Business Elite 40 Under 40
Partnerships: D&D Management & Consulting LLLP, RADIOPUSHERS, Patchwerk Recording Studios, National Collegiate Entertainers Group Inc (NCEG), AWMC
Executive Summary
Atlanta-based entrepreneur and educator Dasha Ware, Founder & CEO of RSG Agency (The Rising Star Group, LLC) and Co- Founder of D&D Management and Consulting, LLLP stands at the forefront of redefining the independent music economy. Her model fuses education, monetization, advocacy, and technical training—empowering Gen Z creators to rise beyond industry barriers and establish themselves as sustainable music entrepreneurs capable of building scalable, long-term careers.
Ware is also an accomplished talent manager, leading D&D Management and Consulting, LLLP alongside her longtime partner, Dean Little. Together, they manage a diverse roster of popular social media influencers, artists, and songwriters—collectively reaching an audience of more than 7 million followers. Through D&D, Ware extends her influence beyond traditional music into digital culture and talent development, bridging the worlds of entertainment, branding, and social impact.
Her agency’s impact has been consistently recognized. In 2023, RSG Agency earned Best of Georgia “Honorable Mention” in the Digital Marketing Firm category, was recognized again in 2024, and is currently nominated for 2025. That same year, Ware deepened her influence through a partnership with Patchwerk Recording Studios, launching the Patchwerk Finishing School—a graduate-level program for audio engineers that combines technical mastery with business acumen. She continues to expand her influence through global collaborations—most notably with digital branding powerhouse RADIOPUSHERS—and by serving on the executive board of the National Collegiate Entertainers Group (NCEG), an organization dedicated to building the NCAA of the music industry. Ware’s work reflects not only a commitment to innovation but also a clear vision: an independent music economy where artists thrive with both creative freedom and financial autonomy.
Prologue: The Atlanta Architect
At the intersection of music, culture, and entrepreneurship stands Dasha Ware—a strategist whose vision has transformed indie artistry into enterprise. From Atlanta’s creative corridors, she has built systems that turn musicians into entrepreneurs and agencies into movements. Since its founding in 2012, RSG Agency has grown into a full-spectrum digital partner for artists and music-centric brands, generating over 18 million catalog/campaign streams and distributing more than 200 records from 2017-2019. Its campaigns have spanned Rap Snacks, FUBU, Reebok, Meek Mill, Nicki Minaj, 21 Savage, Gucci Mane, and Master P, blending grassroots authenticity with advanced analytics and brand architecture.
Early Career and Influences: The Foundation of a Visionary
Ware’s career began inside Atlanta’s music ecosystem, where mentorship from industry leaders gave her a front-row seat to the mechanics of talent development, campaign design, and brand storytelling. By the mid-2000s, her word-of-mouth campaigns and digital fluency positioned her as a trusted operator—well before most agencies embraced the social era.
Her work with Rap Snacks became a defining case study in cultural marketing. As lead strategist, Ware expanded the brand’s digital footprint and orchestrated growth that carried it from local convenience stores to more than 1,000 retailers nationwide, including Walmart, Kroger, Sam’s Club, Big Lots, and Spencer’s. Recognition followed: in 2014, she was named one of Atlanta’s Top 5 Social Media Influencers and later honored as a Top 100 Branding Expert on Twitter. These accolades reinforced her reputation as both a cultural marketer and visionary strategist.
Unlocking Artist Sovereignty: Education, Publishing & Royalties
At the core of Ware’s mission is education. Through her short reads—Smart Artists Don’t Starve and The Smart Artist Release—as well as curated masterclasses, werkshops, classroom instruction, and one-on-one coaching, she equips independent artists with systems to secure their intellectual property, monetize their catalogs, and protect their creative capital.
Cultural Expansion: Media, Film & Global Advocacy
Ware’s leadership has extended beyond music into media and film, where she has developed partnerships with streaming platforms and production companies, positioning RSG at the intersection of culture and entertainment. Her governance roles include serving on the Executive Board of the African Women Mobilization Commission (AWMC), a nonprofit dedicated to supporting women and children through education, vocational training, and cultural advocacy.
Patchwerk Recording Studios: A Sonic Pillar in Atlanta
Founded in 1993, Patchwerk Recording Studios has been the home of era-defining sessions with OutKast, TLC, Beyoncé, Ludacris, Nas, and 2Pac. Its 10,000-square-foot complex features world-class equipment and engineering standards that have made it a global benchmark for hip-hop and R&B.
In 2025, RSG Agency and Patchwerk launched the Patchwerk Finishing School (PFS), a graduate-level bridge program for audio engineers. Led by Grammy-winning engineers Luke Campolieta and Luther Banks, PFS integrates advanced training in recording and mixing with business strategy and career navigation, offering small-cohort, hands-on mentorship that prepares engineers for professional success.
RSG Agency x RADIOPUSHERS: Human-Powered Monetization & Mindset
Ware’s partnership with RADIOPUSHERS unites two distinct strengths: RSG’s expertise in distribution, branding, and monetization, and RADIOPUSHERS’ innovative, human-powered growth engine. Together, they deliver organic artist discovery through live rooms, curated communities, verified media, and concierge-style brand development.
What sets this partnership apart is RADIOPUSHERS’ psychological mentorship ecosystem, which equips artists with mindset training, performance frameworks, and resilience practices—addressing two of the biggest challenges in the music industry: business literacy and psychological stamina.
Looking Ahead: The Blueprint for 2030 and Beyond
RSG Agency has expanded its footprint beyond music, opening its doors to collaborations with content creators, social media influencers, and athletes in the sports NIL (Name, Image, and Likeness) space. This diversification reflects Ware’s broader vision for the agency—one that embraces culture, technology, and community as interconnected forces shaping the future of entertainment. Looking ahead to 2030, Ware positions RSG Agency as a global leader in AI-driven music and business education, delivering large-scale programs, international event activations, and youth-centered initiatives. At the heart of this vision is a single throughline: empowerment. For Ware, empowerment means artists and creators retaining ownership, scaling with intention, and leveraging media not just as a tool for visibility, but as a vehicle for building legacy, wealth, and generational impact.
